My favourite project highlight

Seeing our initially sceptical clients at Prudential presenting the features we had built directly inspired by anthropological theory. It had been a challenging project and a bold step outside everyone’s comfort zone but they ultimately loved what we all created and it landed brilliantly.

My colleagues describe me as




My top innovation

The Dyson AirBlade. Hand dryers are a hilarious: designed for one purpose and almost always inadequate. The AirBlade is a great example of someone no longer settling for inadequacy and completely shaking up the response to a long-standing problem.

I'm known for

Insight Gathering
Alternative Perspectives
Creative Solutions

What's next for me...

To travel and push people to think in new and different ways about their world.