My favourite project highlight

Every ideation session with our clients is a highlight in itself, but one in Hong Kong springs to mind, where at the end of a very long day I was trying to energise the room and squeeze out the last few ideas. ‘C’mon team, imagine you’re a woolmaker in New Zealand… and… and the sheep are having a really bad year and just aren’t fruitful… What do you do?’ It was good fun.

My colleagues describe me as




My top innovation

The innovation which in my mind really enabled a shift in human history was alternating current, ultimately brought to life through Tesla’s work on polyphase alternating current system of generators, motors and transformers. In order to prove its safety, he famously shot current through his own body to produce light. Talk about putting yourself in your customers’ shoes!

I'm known for

Proposition Design
Financial Services

What's next for me...

I want to set foot on every continent in my 20’s so that I can spend my 30’s figuring out where to spend a bit more time… So at the moment I am figuring out ways to get myself to Tierra del Fuego and then across to Antarctica in an affordable way in the next two years!