My favourite project highlight

Seeing B, the revolutionary new current account from Clydesdale and Yorkshire Bank, go live as it was the very first project I worked on after joining Market Gravity.

My colleagues describe me as




My top innovation

My favourite innovation is the modular mobile phone. It started out as a concept called Phonebloks by Dutch designer Dave Hakkens which garnered such an overwhelming response that Google have taken it and run with it, turning it into their Project Ara. If executed well, it could re-define the mobile industry as having to upgrade your entire phone just to improve one feature will be a thing of the past – very exciting stuff!

I'm known for

Proposition design
Customer experience mapping
Marketing strategy

What's next for me...

Starting a baking subscription box as a side business