My favourite project highlight

Each project is a highlight but one that’s memorable is designing and delivering a new trader endorsement scheme for consumers which has grown from strength to strength. The icing on the cake was when someone recommended the service to me the other day!

My colleagues describe me as




My top innovation

Oh wow there are so many but something which got me fit was Classpass – loved how it turned the membership model on its head but letting me use studios all across London for one fee and resolving the frustration with being tied to one gym, in one location.

I'm known for

Digital customer experience design
Proposition design
Delivering pilots for new products

What's next for me...

Having worked on new ventures client side, I now want to help companies across the world launch their very own ventures!