From idea to reality: interviewing start-ups on Launch Break

The latest Market Gravity podcast is all about the start-up mentality. How do you go from idea to reality? What’s the process behind launching a product, and what do you learn along the way?

Ben and I interviewed Noah Geeves from LIC Frozen Cocktails and Edward Tweddle from Flint Watches to hear how they started their respective companies. Their stories are similar: ideas sparked by recognising a need for something that they didn’t feel existed. (Listen to the full interview on the podcast here

 

LIC Frozen Cocktails was born from a complaint by Noah’s co-founder’s Mum. She was wondering why she couldn’t buy a frozen cocktail whilst on the beach. On returning home, Harry told Noah (both have backgrounds in Chemical & Electrical engineering) and they started from there. Ed’s company Flint Watches was sparked by a vintage Fossil watch found in a charity shop, which got him thinking about ways to bring new materials into the watch market.

How on earth do you go from an idea in your head, to a real product on the shelves of Sainsbury’s or being sold online I hear you ask. Each founder had a slightly different approach, but both reinforce the idea of continuously learning at every stage.

 

“We have a bit of a process around it…we’ll say ‘what is the end goal’? And we will sequentially work back one step at a time…essentially you break it down and break it down into tiny problems and then just knock them out the park one at a time – that’s the theory anyway” says Noah with an easy confidence.

 

Ed’s process was more organic – “when we release a product now it’s different to how it first happened” he said.  “The first product was a learning curve, and it took a lot longer than we expected to bring that to market. We learnt everything we needed to know in order to release products in future…and I don’t think we would have learned that without going through that process.”

In order to learn, Flint Watches tested with customer focus groups to understand what they wanted from a premium watch brand. LIC Frozen Cocktails tested with family and friends before heading separately to two events determined to sell all the stock they had – with the belief that if they managed to sell it, they had a good product.

 

Ed’s determination was similar, driven by a passion for watches and wanting to create something that incorporated his passion for art and design. “There wasn’t anything out there that was really an artistic product” he says. However, passion alone wasn’t enough – it sounds as though getting the product out there was difficult at first: there were issues with their supply chain and their grass-roots, low budget approach led to complications.

“In order to produce a product and set up a company from a low budget, you need to take time, and it’s going to take you building relationships” says Ed.

Noah agrees wholeheartedly, “if suppliers don’t feel like stakeholders [in the business] they won’t work for you and they won’t invest.” Both founders impress strongly that neither company would be where they are today without the difficulties and everything they learned along the way.

Both founders have a can-do attitude – something that seems to be a pre-requisite if you’re starting your own company. We asked them their final piece of advice for fellow start-ups:

 

Noah: “Throw yourself in, reach out to people and don’t be afraid to ask questions. You don’t need to be solving the biggest problem in the world but, so long as you’re providing a better solution to someone’s problem, there will be someone who will want it. The next job is to get it in front of them!”

 

Edward: “Don’t replicate the winning components of all your competitors, as it will weaken your brand. Build a clear identity around your products, without overcomplicating your messaging.”

Find Flint Watches here or on social @flintwatches (Twitter and Instagram)

 

Find LIC Frozen Cocktails here or @havealic (Twitter and Instagram)


The Corporate Entrepreneur Awards 2018: recognising the best in corporate innovation

Market Gravity was founded on the core belief that innovation isn’t just for start-ups. That big businesses too have brilliant ideas. And from the hard work and dedication of sometimes just a few people, new approaches, concepts, products, services, and ventures are created. The people behind this work, the corporate entrepreneurs, make customers’ lives easier. They are the individuals and teams that are creating change for a better future.

We created the Corporate Entrepreneur Awards to recognise the people behind the best in corporate innovation. And we’ve just opened the call for entries for the CEA 2018.

These awards, now in their 9th year highlight the technologies, innovations and teams that are driving businesses forward, and aim to inspire and encourage a community of corporate entrepreneurs to share in their success, their stories and best practice. And with new categories in 2018 - there are more opportunities to be recognised.

https://youtu.be/qQ74DxrrEBI

New award categories for 2018

Innovation doesn’t start and end with having something in market. And the CEA celebrates and recognises that across three main award categories.

They are:

THE DARE TO DEFY AWARD
DELIVERING DIFFERENTLY; WITH A NEW APPROACH
This award is to celebrate those who found a way to challenge harder, work faster and achieve more. It is for those who dare to take a new path and throw out the rule book to achieve their objective.

THE RISING STAR AWARD
A PROVEN CONCEPT; WITH THE POTENTIAL TO MAKE A SIGNIFICANT IMPACT
You’re not afraid to branch out and have a proven concept that’s ready to launch, and set to be groundbreaking. You know what you want to achieve and more importantly have taken on the challenge to make it a reality.

THE EXCELLENCE IN INNOVATION AWARD
REDEFINING A SPACE; AND LAUNCHING WITH IMPACT
For those who had the courage to deliver something truly unique and forge a better way. This award is for those who have turned a big idea into a true gamechanger.

THE FELLOWSHIP AWARD
CELEBRATING THOSE AROUND US; WHO DID IT DIFFERENTLY
Shining a light on other’s success is just as important as celebrating our own. It’s good to be around those that ‘get it’, those, who in their own way believe in the power and impact of collaboration, just like you do. This award is voted for online by our corporate entrepreneur community when the shortlist is announced.

Entries for the CEA 2018 close on 26th October. Nominee teams and special guests will be hosted at the CEA party which takes place on Thursday 22nd November at the Design Museum London.

CEA Hall of Fame

Over 30 brands have won a CEA. Our past winners include Clydesdale and Yorkshire Bank, the AA, Virgin Money, Telefonica, Dyson, Skoda, Castrol, Barclaycard, and the Lego Group. See the full Hall of Fame here.

The CEA party

Over 400 of the UK and Europe’s most creative, disruptive and entrepreneurial business leaders will enjoy an a fantastic CEA party which offers a great networking opportunity and the chance to learn from and share stories with other innovation experts from some of the world’s largest brands. This is not your average awards night – there are no round tables and no black ties required!

How to enter

If you, your team or another team in your business has created change, have a proven concept that has the potential to be game changing or created and launched a proposition to market, you could win an award. Enter online today – completing the simple entry form takes less than ten minutes.

Visit www.corporateentrepreneurawards.com for more information and to enter.

 


Market Gravity have a brand new podcast.

Launch Break (see what we did there?) is for anyone who wants to learn more about innovation processes and methods and the launches they have led to. If you’re wondering how to get that new idea from an idea to reality, from post-it to prototype, and you want to hear stories from others who have done just that, then this is the podcast for you. A fresh serving of inspiring and informative innovation content delivered to you on the first of each month by Olivia and Ben from Market Gravity.

You can find the podcast by searching Market Gravity on iTunes, or directly here.

Why are we doing a podcast?

Ben and I decided to launch this podcast because we wanted to share more stories of innovation and the launches that it has led to. Often, we hear about new products, services or ventures coming to market, but we don’t know anything about the journey to get there. What were the processes followed? What were the pitfalls and failures along the way that led to the success story? Who was involved? What methods were used in order to get it off the ground? You’ll hear answers to these questions and more as Ben and I interview corporate entrepreneurs and innovators from different industries and fields.

We wanted to give you the inspiration and information that you need, to ultimately help you launch your own venture. Perhaps that’s the confidence to start the process, or more help on where to even begin, and what support you need on the way to creating and launching something new – whatever that might be.

Ben and I don’t have any podcasting experience; we decided the best way to get the podcast going and to gain experience was to just do it! So, we’ll be learning along the way too.

What do Market Gravity do?

We help companies to create, design and build new propositions – and launch them into market. A new proposition can be; a product, service, new venture, customer experience launch strategy or physical store. One example is Conker, by Unite Students. It’s a new platform which helps students find great housing from responsible landlords.

We work with the world’s largest brands to help inject an entrepreneurial spirit into their businesses. That’s hard when you’re a huge company, and you have long standing, legacy ways of working. By sharing these stories, we hope to help other corporate entrepreneurs, or people who are interested in innovation, to hear how it’s been done, provide inspiration and share expertise.

How do we do that?

In practice, Market Gravity’s approach is to be customer-focused, not customer led. That means we bring customers into the heart of our creation process, to understand their needs and behaviors and use these to drive our idea generation. We test those ideas with customers, iterate them, and build them. We do this whilst developing commercial rigour around the proposition, assess the capabilities and requirements needed to launch a Minimum Viable Proposition (MVP). The MVP allows us to test and learn, building on the knowledge we gather as we work up to delivering the full proposition into market.

So what next?

You can expect to hear from different members from Market Gravity– starting with myself and Ben from the London office, interviewing fascinating people who’ve launched interesting things. If you’ve got ideas for who you’d like to hear us speak to, or want to know more about a specific topic, we’d love to hear it and incorporate it into the podcast – contact us at launchbreak@marketgravity.com if you do! Find the podcast right here, or in your favourite third party app.

Ben Hay, Consultant
Olivia Cocker, Consultant

BREAKFAST EVENT: GO LIVE. How to launch a venture

Launching a venture may not put lives in danger, but innovation teams may feel like this at times....

 

"When you're getting ready to launch into space, you're sitting on a big explosion waiting to happen.” Sally Ride, American Astronaut

It's exciting. The days, hours and minutes leading up to launch speed by…and there’s always the underlying possibility of things not quite going according to plan.

So how do you go live and avoid venture death?

Join us at this informal breakfast event at the Market Gravity 'Arches' and you’ll have the opportunity to discuss the challenges you’re facing, and gain valuable insight on how to navigate them. You’ll hear from our community experts including Neil Hinwood, new ventures lead from Unite Students, Sam Flynn, senior business transformation and strategy business manager from HSBC and Alan Ferguson, product operations and technology director for the AA. Neil and his team have recently launched ‘Conker’ and navigated the challenges of working as an entrepreneur from within a big business. Sam and team created open banking app 'artha' in collaboration with fintech startup Bud. And Alan and his team created Car Genie, a connected car solution - one of the first consumer led offerings in the telematics space.


The Market Gravity team will share their experience and knowledge on how to get your ventures live having worked across various sectors and with big business like HSBC, Automobile Association, Boots, Visa and British Gas.

Are you ready to go live and join us?!

If you're working within an innovation team, leading or sponsoring one for a big business - this event is for you.

It's really important we maintain the integrity of our corporate entrepreneur community so this event is for industry personnel and not for consultants or consulting firms.

 

RESISTER HERE!

 


AGENDA

08:00 Arrivals and coffee warm ups!

08:30 Intros | How to spot the six causes of venture death

08:45 Go Live discussion | Experimenting, the methodology | Measuring success & reporting | Successful venture leadership | Building the right team

09:30 Award winning launches

09:35 Networking

10:00 See you soon

The team look forward to welcoming you!!


Celebrating the best in corporate innovation at the CEA 2017

Clydesdale and Yorkshire Bank, The AA, British Gas, ŠKODA, Ageas and rradar scoop CEA awards in what has been another incredible year of corporate innovation!

Market Gravity has announced the winners of the eighth annual CEA (Corporate Entrepreneur Awards) - the only event celebrating corporate innovation and corporate entrepreneurs, the individuals and teams behind the ideas remarking that “Science fiction is becoming science fact. It is the large, established businesses that are leading the way”.

The proposition design consultancy opened the nominations and voting out to the corporate entrepreneur community with shortlisted entries from big businesses in sectors such as retail, fintech, healthcare, telecoms, media, non-profit, banking, automotive, utilities, legal and wider technology which were then judged by an independent judging panel. Innovations needed to meet criteria such as differentiation, customer focus and demonstrable impact – both in the market and within the organisation.

Clydesdale and Yorkshire Bank scooped the top award for Best New Proposition for Studio B. Studio B brings together an in-branch open innovation lab (the first bank in the world to do so), a digitally led branch, and events space to create an exciting, engaging environment. It’s doubled B’s brand awareness in London, attracted the attention of global businesses and visitors and has been shortlisted for design awards. Clydesdale and Yorkshire Bank also scooped the Innovators' Choice award for Studio B which was voted for by guests on the night.

Clydesdale & Yorkshire Bank - 1st Place winners of the CEA 2017 Best New Proposition & Innovators' Choice awards for Studio B

Second place was awarded to The AA for Car Genie which was launched exclusively to AA members this year. From helping to prevent breakdowns to tracking the location of a customer’s car, this engaging multipurpose connected car solution is helping to engage customers and staff alike. And it can be set up by the customer in their specific vehicle, in under one minute.

The AA team - CEA 2017 2nd place winners of the Best New Proposition for Car Genie

Third place was awarded to the Local Heroes team from British Gas. Local Heroes offers jobs completed in the home; booked within 30 seconds online and backed by a 12 month British Gas guarantee. Since launch it has consistently achieved a Net Promoter Score in the 80s and bought 30,000 new-to-brand customers into the British Gas eco-system.

British Gas Local Heroes - 3rd place CEA 2017 winners for Best New Proposition for Local Heroes

Three brands also achieved a huge number of peer votes and a strong response from the judging panel and were Highly Commended. These were:

ŠKODA for ŠKODA Live Tour which connects customers through live video streaming to a Live Tour showroom, where a Product Host uses a mixture of cameras to showcase ŠKODA cars in HD detail is on-hand to answer questions.

ŠKODA - Highly Commended at the CEA 2017 for ŠKODA Live Tour

Ageas for Elastic – a more flexible home insurance that fits with people’s lives. Just like the Netflix of home insurance, it just keeps rolling on a monthly basis. You don’t get tied into an annual contract and can choose monthly price plans.

Ageas - Highly Commended at the CEA 2017 for Elastic

rradar for rradargrace and rradarstation - a virtual assistant, powered by AI and machine learning, that provides simple answers to complex legal and HR questions. 60,000 businesses can now access rradar’s 24/7 and unlimited risk management advice and business protection for Legal, HR, Claims and Regulatory Investigations.

rradar - Highly Commended at the CEA 2017 for rradarstation and rradargrace

It’s been an incredible year of innovation.

In the past 12 months both Amazon and Google helped us talk to our homes. Dyson and Volvo announced their commitment to electric cars. And marking the tenth anniversary of the original, Apple released the iPhone Ten.

Peter Sayburn, CEO and founding partner for Market Gravity, says: “Bigger and better than ever, the CEAs have steadily become THE event for big company innovation. Everyone that enters the awards and guests that join us at the CEA party truly represent the pinnacle of corporate entrepreneurship”.

“We started this event eight years ago with a clear purpose. That purpose still makes sense today. We believe in the positive power of entrepreneurship. And we believe that entrepreneurship is alive and well in established organisations, as well as start-ups. So good to see that our previous year’s winners too are going from strength to strength, a few of which joined us at the event tonight”.

“2017 has been a big year for Market Gravity! We now have over 60 people in our five locations around the world. We helped our fantastic clients to design and launch dozens of new propositions for their customers. And in June this year, in recognition of our amazing team and the great work that we have done together, we because part of Deloitte - the world’s leading professional services business”.

 

The CEA is a showcase of the best in big company innovation and they recognise the incredible commitment and achievement of the teams that deliver it. The people behind the ideas.

The award ceremony took place on 23rd November 2017 at the Design Museum, London with over 300 of Europe’s most creative, disruptive and entrepreneurial business leaders from over 100 brands attending the unique event.

You can find out more details about the CEAs and how to enter at www.corporateentrepreneurawards.com.

 


The CEA 2017: Nominations for Best New Proposition

This year’s call for nominations across several industry sectors is seeing some fantastic entries. As the voting deadline falls closer (27th October!), here’s a sneak peak at a few of them! Meet the big businesses who are launching new innovations and creating an impact in their industry.

The AA: Car Genie

Car Genie, one of the first consumer-led offerings in the telematics space, is a connected car device that plugs into a car’s on-board diagnostics port with a range of benefits for the driver and society at large. This smart little device:

  • Prevents 1 in 3 breakdowns from happening
  • Knows your car’s location so you can find it or see if it’s been moved
  • Detects a crash and triggering a call from us to help
  • Offers fuel efficiency tips, interactive maps and recording your trips

The customer simply checks compatibility for their vehicle online, buys the product, downloads the app, plugs in the device and they're all set.

Watch the video here.

Sky: Sky Mobile

Sky Mobile has been designed to reflect the way consumers use their phones today, offering flexibility, great value and ensuring that customers don’t waste paying for data they don’t use or need.

Sky launched SIM only plans in January 2017, which included the Mix, Roll and Sync propositions.

Customers can mix up their data, calls and texts to create a monthly plan that’s right for them. They can change their plan whenever they like so they only pay for what they need. In addition, Sky TV customers, can enjoy free unlimited UK calls and texts.

Roll enables customers to roll over any unused data for up to three years. There’s no limit to the amount customers can store and they can dip into their online Sky Piggy Bank whenever they like.

Swap gives customers the opportunity to get the latest phone every year with Swap12 or to get our lowest monthly price on bestselling phones with Swap24.

Post Office: Over 50’s Motor Insurance

The Post Office Insurance team wanted to deliver a proposition that the over 50’s segment truly valued. The result? A proposition that offers a range of benefits for this particular customer segment. Customers are guaranteed a saving of at least £50 compared to their existing provider’s best offer with customers often saving much more. The well-researched range of extended protection features such as a no claims discount and excess protection following a non-fault accident with an uninsured driver or following a vandalism claim; £150 child car seat cover for parents and grandparents; and £250 to cover hotel expense or alternative accommodation.

O2: O2 Drive

By using the mobile signal from a customer’s O2 mobile phone, O2 Drive builds a pattern of the customer’s journeys and prices each policy based on the individual’s driving behaviour. Customers can use the driving app to track their performance, provide hints and tips on improvements and even run competitions rewarding customers for safer driving.If a driver understands how they’re driving - they have more control over safety and reduce the likelihood of having a claim and keep their insurance costs as low as possible.

Customers also have access to Car Assistant - a service that makes car maintenance easier. Customers can arrange repairs and services through the assistant, who will secure a competitive price at a local garage and book the work for them.

PS Energy UK (subsidiary of nPower): Powershop

Powershop is not only new, it’s unique. It treats electricity like other consumer goods, allowing customers to purchase as much as they want, when they want. So, for the first time people can now buy energy in the same way that they fill up their car with as much fuel as they need, or stop off for milk when they’re running low. Most energy providers charge a fixed amount every month, which is often based on an estimated meter reading. If this doesn’t cover all the energy used the customer will receive an unexpected bill to make up the shortfall.

Powershop is different, because it gives customers the power to actively manage their account online, or via a free mobile app. So, there are no nasty surprises. And, it gives them the opportunity to make savings against its standard rate by buying discounted bundles of energy called Powerpacks. The more of their usage they cover with Powerpacks – the more they can save. In short, with Powershop, it’s the customer and not the energy provider that’s in control.

GreenFlag: Alert Me!

GreenFlag Alert me was the first successful rescue telematics product to hit the market. GreenFlag AlertMe uses state of the art telematics technology to integrate with a vehicle’s Engine Management and Power Management Systems and translate automotive engineering into easy to understand customer directives through the GreenFlag App.

AlertMe has two primary functions: 1) It monitors the health of the vehicle’s battery and can predict failure before the battery lets the motorist down so they can take preventative action and avoid a breakdown. 2) It connects to the engine management system and translates the meaning of the Engine Management Lamp illumination into one of 16 directives, some of which are safe for the vehicle to be driven to a repairer therefore saving the customer time waiting at the roadside.

HSBC: Beta

HSBC Beta offers a range of innovative new features that give customers more control over their money. HSBC Beta, announced to the press in September 2017, is a trial environment that allows the business to test and iterate a new mobile banking proposition. It is part of HSBC UK’s response to the increasingly competitive, digitally-driven, “open banking” world and reflects an understanding of our customers’ ever-changing relationship with money and their financial needs.

The initial release allows customers to aggregate all their accounts on one screen no matter who they bank with. Customers can add accounts from up to 21 different banks including Santander, Lloyds and Barclays and allows users to see not only their current account but credit cards, loans, mortgages and savings too.

Over the next few months, new features will be added to Beta, including a spend analysis and a digital coach so users can learn how to spend and save better.

British Gas: Local Heroes

Local Heroes offers customers jobs completed in the home, booked within 30 seconds online and backed by a 12 month British Gas guarantee. The service provides customers with price estimates before jobs, has no call out charge, offers online payment and provides the best of both worlds – local service with national backing. The service also provides a new generation of tradespeople that want jobs, on their terms, with flexibility and without having to pay for leads.

The On Demand home services market before this proposition lacked a provider that offered customers an end-to-end digital experience with robust customer support and quality. The market was really limited to directory websites and lead generation sites who had no real ‘skin in the game’ to ensure that the service quality was high. Local Heroes offers that end-to-end journey that others haven’t dared to do. For tradespeople, there were many models which insisted on high membership fees and charges for leads that might not convert, Local Heroes offers a new way of engaging with the market and paying only for the jobs you complete.

The Market Gravity Corporate Entrepreneur Awards

Now in its 8th year, the Market Gravity Corporate Entrepreneur Awards highlight and celebrate the technologies, innovations and teams that are driving businesses forward, and aim to inspire and encourage a community of corporate entrepreneurs to share best practice.

Visit www.corporateentrepreneurawards.com for more information.

 


NEWS: Corporate Entrepreneur Awards 2017 Nominations are open

Big businesses are beginning to exploit the opportunities presented by new technologies, such as the Internet of Things, Artificial Intelligence, Virtual Reality and blockchain to create new products and services to meet customer needs and make their lives easier. To recognise the individuals and teams behind these exciting new developments, Market Gravity has opened the call for entries for the eighth annual Corporate Entrepreneur Awards (CEA).

These established awards highlight the technologies, innovations and teams that are driving businesses forward, and aim to inspire and encourage a community of corporate entrepreneurs to share best practice.

Call for nominations

Market Gravity is calling for nominations in several industry sectors including life sciences and healthcare, technology, media and telecoms, energy, financial services, public sector and non-profit, automotive, manufacturing and industry, and retail, FMCG and consumer products. Best New Proposition awards will be presented to winners across each sector with one overall winner scooping the Best New Proposition of 2017.

Nominations close on 27th October and voting begins on 30th October on the CEA website. A judging panel will debate and decide on the final winners announced at the awards ceremony, taking place on Thursday 23rd November at the Design Museum London.

Past winners include Clydesdale and Yorkshire Bank, Virgin Money, Close Brothers Retail Finance, HomeServe Labs, Dyson, Castrol, Barclaycard, and the Lego Group.

Peter Sayburn, CEO at Market Gravity, says: “Now in its eighth year, these awards recognise and celebrate ground-breaking ideas, products and services that really are changing the status quo. The standard of big business innovation and the adoption of new technology is outstanding and corporate entrepreneurs, also known as intrapreneurs, are bringing new concepts and ideas to large organisations and getting them to market faster than ever before.

“The team at Market Gravity specialises in innovation; creating and launching new propositions and ventures with some of the world’s largest companies. We work alongside some brilliant teams across a range of sectors, helping them to create and launch new products and services that are improving their customers’ lives and helping achieve commercial growth. It's always great to bring together the best innovators from big businesses at the awards. We’re looking for differentiation, customer focus and impact and are inviting companies to nominate their new products, services and ventures into the awards  - we wish everyone the very best of luck.”

 

During the ceremony on 23d November, around 300 of the UK’s most creative, disruptive and entrepreneurial business leaders will enjoy an informal party offering a great networking opportunity and the chance to learn from other innovation experts from some of the world’s largest brands. There will also be a tech zone showcasing examples of the latest technology and the impact it can have, with a competition to win one an Oculus Rift.

How to enter

If you or your team have launched a new product, service or business that you’re really proud of in the last 12 months, enter the Corporate Entrepreneur Awards at corporateentrepreneurawards.com

The deadline for entries is 27th October 2017.


The 'Secret Sauce' entrepreneur series: Admoor

When Market Gravity recruit new team members, we look for an entrepreneurial spirit. The ability to inject entrepreneurialism into projects is at the heart of what we do to help big businesses create new, successful propositions. It’s this ‘secret sauce’ that makes us different to other innovation and proposition design consultancies.

 

Many of team at Market Gravity are entrepreneurs. They’ve started their own businesses outside of Market Gravity – something we advocate and actively look for. Our entrepreneurs know the work it takes to get something off the ground. They are passionate about ideas in the same way our clients are passionate about theirs. And they’re able to draw on their experiences when working together to create new products and services.

And because we love to share, celebrate and support our teams’ entrepreneurial passions, we’ve created a series of blogs about them. This month we chatted to Sonia Byun one of our Consultants in New York about a start-up she helped create and launch – Admoor.

 

Hi Sonia. What did your startup do?

Admoor offers an online tool which small businesses can design and purchase the outdoor ad units.

Times square, New York. Photo sourced from unsplash.com

Where did the idea come from?

I used to work in an advertising agency and saw that media buying for outdoor units is very difficult for small business. The reason is that the process of media buying is not transparent and requires a lot of industry knowledge to execute as a small business. However, people in general remember messages on outdoor ads 20% better than those on online ads. My team thought that we should create a tool that helps small business can utilize outdoor ad units.

 

What did you find most rewarding about the experience?

We got funding! Our team did many pitches in front of a variety of audience. We have pitched the idea during a seed fund event with more than 200 people, and have pitched in front of private investors as well. What is very rewarding is when the audience asks relevant questions, compliments on the idea, and sees the potential of the business. Receiving a fund is great because it shows confidence in our business and the team!

 

What was most challenging?

Most outdoor ad units/real estates are owned by a few media companies such as JC Decaux or CBS channels, and without an established relationship it is very difficult to navigate this oligopoly industry. Many companies also did not want to share their pricing information, as they are all scared of going into the open market. However, without them we cannot deliver the entire value chain experience to our customers.

We pivoted our plan and reached out to small outdoor media owners who focus on digital outdoor billboards. Their feedback was much more positive and they would like to work with us to display their units on our site.

 

Funniest anecdote?

Our team did a pitch of this idea throughout the entire school year at various events, and some of our MBA colleagues/friends became regulars to come to these events to support us. They start to even remember when we do certain animations within the pitch slide. They start to call themselves as “Admoor Groupies.”

How has the experience helped you at Market Gravity?

Everything we did to roll out a prototype of Admoor is relevant to MG. From creating a business plan including GTM, growth strategy, to putting together a team to develop a platform, many of these activities are relevant to what MG offers. This experience definitely helps me see the potential of a project and consider a growth plan for any product/project we roll out.

If you’d like to talk over any ideas that you have for launching a new proposition, or how to overcome innovation challenges you’re facing- get in touch.

Sonia.byun@marketgravity.com

Find Sonia on LinkedIn


The tools and techniques that created over $1 Billion in new revenues are now open to all intrapreneurs.

This time last year Robin Baird, Philip Mace, and Nick Sherrard reached a startling conclusion. The way the consulting market operates is broken. Consultancies are typically focused on enriching consultancies instead of empowering clients. And that's why most consultants keep their methodology under lock and key, to make sure their clients, the intrapreneurs of this world, can't do it without them.

So they took the radical step to build DIG, which stands for Disruptive Innovation Guru, an intelligent assistant for intrapreneurs that shares our methodology, tools and techniques. Currently in its BETA phase, DIG empowers intrapreneurs to launch disruptive new propositions, in any industry, anywhere in the world. DIG is completely free and lives on Facebook Messenger.

Rewriting the consultant <> intrapreneur relationship.

Traditionally, consultancies focus on delivering great work through a bespoke, cutting-edge methodology.

This methodology is always a closely guarded secret. After all, without it, why would you hire them? It’s kept under lock and key, hidden away in case the client learns something. You may sneak a glimpse of it when the consultants are there with you but, once they’ve left, you’re on your own… until you buy them back in.

You’d be forgiven for thinking it was deliberate.

At Market Gravity, our method and ways of working are key to our success as a business. But even more so, it is our belief that any big business can launch amazing new propositions, they just need the right support.

That’s why we’ve taken our experience of launching over 50 propositions globally, generating over $1 Billion in new revenues for our clients, and distilled it down into DIG.

DIG, the Disruptive Innovation Guru

DIG is for intrapreneurs everywhere. If you’re looking to learn how to generate ideas, how to test ideas, how to get buy-in from senior leadership, how to prove investment cases, and how to go from a single post-it to a fully launched proposition, DIG can show you.

 

DIG does not cost you a penny, DIG does not tie you into any commitments, and DIG does not keep the juicy stuff hidden away.

DIG lives on Facebook Messenger so you can use it in the office, in a workshop, on the train, at home, in the bath, wherever a niggling question comes to mind. You just need a mobile phone and Messenger.

Learn how to run MG workshops, how to adopt a mission approach to projects, and tackle challenges together.

You can ask DIG any (innovation) question you want. If DIG can help, DIG will share a how-to guide with you. If DIG can’t help, DIG can put you in touch with proposition designers at Market Gravity who can support you further.

If you’re an intrapreneur, trying to design and launch new products and services, and you’d like to use the same tools that over 100 Fortune-500 companies have used, then follow this link or search for “DIGbyMarketGravity” on Facebook messenger.

We don’t believe in secrets. We believe in building breakthrough propositions.

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DIG was created by Market Gravity's Edinburgh studio as part of their work building a new breed of creative consultancy.

Get in touch with me at philip.mace@marketgravity.com to talk more about DIG and where your company wants to go next.


The 'Secret Sauce' entrepreneur series: Dirty Baps

When Market Gravity recruit new team members, we look for an entrepreneurial spirit. The ability to inject entrepreneurialism into projects is at the heart of what we do to help big businesses create new, successful propositions. It’s this ‘secret sauce’ that makes us different to other innovation and proposition design consultancies.

Many of the team at Market Gravity are entrepreneurs. They’ve started their own businesses outside of Market Gravity – something we advocate and actively look for. Our entrepreneurs know the work it takes to get something off the ground. They are passionate about ideas in the same way our clients are passionate about theirs. And they’re able to draw on their experiences when working together to create new products and services.

And because we love to share, celebrate and support our teams’ entrepreneurial passions, we’ve created a series of blogs about them. This month we chatted to Sheena Campbell our Office Manager about a start-up she helped create and launch – Dirty Baps.

Sheena and Oz working their Peckham market stall

Hi Sheena. What does your startup do?

Dirty Baps is part of the street food wave in London. Selling outrageously tasty breakfast sandwiches from good quality ingredients at a reasonable price. Let’s face it we all like to indulge at the weekend and stop counting calories. We have sold at a few Markets across London; Hoxton Street, Brick Lane and currently pitched at Peckham Square. http://www.dirtybaps.com

Dirty Baps comes in four mouthwatering varieties

Where did the idea come from?

The ideas man behind it all is Oz. He visited L.A a lot for work over the last few years and sampled a lot of the local food trucks and breakfast spots. One which stood out to him was EggSlut. At the heart of the L.A food scene Oz upholds they do the best breakfast sandwich in existence (apart from Dirty Baps of course).  A breakfast bap is sometimes a lost concept in the UK with little choice between a greasy spoon or expensive brunch spot. With his love of food and passion to start his own business, Dirty Baps was born.

Dirty Baps is about making breakfast classics even better with unique sauces and ingredient combos. Let’s face it, we all like to indulge at the weekend and stop counting calories. We try to keep our margins as low as possible but never cut on quality. Ingredients are sourced mainly from the Ginger Pig farm, local brioche bakers, and cooked to order for only £5!

As Oz’s partner, I naturally got involved with helping him start his journey to break into the street food scene in London. I try to get stuck is as much a possible, from working on the stall every Saturday to creating a digital media campaign and the odd bit of accounting.

 

Where did the name Dirty Baps come from?

The name Dirty Baps of course conjures up a mental image far from breakfast sandwiches. We wanted the name to be memorable, something which would make people smile. It’s a light-hearted pun on the product. The breakfast baps are dirty; we make them with runny eggs and melted cheese in a brioche bap. We must spend half our profit on napkin stocks as you need a lot of them when eating one!

 

Dirty Baps are all made with top quality, locally-sourced ingredients

 

What did you find most rewarding about the experience?

There’s always that feeling you get when you make your first sale and suddenly it all becomes real you’re selling your own product. For me though it must be the feeling that comes when we sell out! In our first week in Peckham, we sold out within three hours and ended up turning away so many customers. It was an incredible feeling we were both overwhelmed with how well it went and Dirty Baps seems to go from strength to strength each week. It’s that feeling which makes it all worthwhile.

 

What was most challenging?

There are a lot of challenges which we have come up against – from finding somewhere to trade, to setting ourselves up to work every weekend. For me, it’s learning that less is more. We have gone through so many iterations of the brand, stall design and product. It takes a long time and many hits and misses before you settle on something you’re happy with.

 

Funniest anecdote?

The name does create a lot of buzz with customers. Someone will walk past and ask for a picture under the sign because they find it so funny. The best one had to be a lady in her 70s – she couldn’t stop laughing and had us take a photo of her under the sign to show her husband. I have this image of her showing friends the picture over a glass of wine and having a giggle. I love that it made someone laugh, the name is definitely memorable!

Hungry punters arriving at the Dirty Baps stall

 

How has your experience helped you at Market Gravity?

When you start a business and you must learn it all yourself, build your website, create a digital media campaign, manage a budget, business accounting, juggle third party relationships. Some are part and parcel for me in my job but others are new and have given be confidence to add value to Market Gravity through those skills, like Marketing for instance. My role as Office Manager has always been a varied one but now I can contribute so much more from having first-hand experience with my own business.

 

 

If you’d like to talk over any ideas that you have for launching a new proposition, or how to overcome innovation challenges you’re facing- get in touch.

Sheena.campbell@martketgravity.com

Find Sheena on LinkedIn