The tools and techniques that created over $1 Billion in new revenues are now open to all intrapreneurs.

This time last year Robin Baird, Philip Mace, and Nick Sherrard reached a startling conclusion. The way the consulting market operates is broken. Consultancies are typically focused on enriching consultancies instead of empowering clients. And that's why most consultants keep their methodology under lock and key, to make sure their clients, the intrapreneurs of this world, can't do it without them.

So they took the radical step to build DIG, which stands for Disruptive Innovation Guru, an intelligent assistant for intrapreneurs that shares our methodology, tools and techniques. Currently in its BETA phase, DIG empowers intrapreneurs to launch disruptive new propositions, in any industry, anywhere in the world. DIG is completely free and lives on Facebook Messenger.

Rewriting the consultant <> intrapreneur relationship.

Traditionally, consultancies focus on delivering great work through a bespoke, cutting-edge methodology.

This methodology is always a closely guarded secret. After all, without it, why would you hire them? It’s kept under lock and key, hidden away in case the client learns something. You may sneak a glimpse of it when the consultants are there with you but, once they’ve left, you’re on your own… until you buy them back in.

You’d be forgiven for thinking it was deliberate.

At Market Gravity, our method and ways of working are key to our success as a business. But even more so, it is our belief that any big business can launch amazing new propositions, they just need the right support.

That’s why we’ve taken our experience of launching over 50 propositions globally, generating over $1 Billion in new revenues for our clients, and distilled it down into DIG.

DIG, the Disruptive Innovation Guru

DIG is for intrapreneurs everywhere. If you’re looking to learn how to generate ideas, how to test ideas, how to get buy-in from senior leadership, how to prove investment cases, and how to go from a single post-it to a fully launched proposition, DIG can show you.


DIG does not cost you a penny, DIG does not tie you into any commitments, and DIG does not keep the juicy stuff hidden away.

DIG lives on Facebook Messenger so you can use it in the office, in a workshop, on the train, at home, in the bath, wherever a niggling question comes to mind. You just need a mobile phone and Messenger.

Learn how to run MG workshops, how to adopt a mission approach to projects, and tackle challenges together.

You can ask DIG any (innovation) question you want. If DIG can help, DIG will share a how-to guide with you. If DIG can’t help, DIG can put you in touch with proposition designers at Market Gravity who can support you further.

If you’re an intrapreneur, trying to design and launch new products and services, and you’d like to use the same tools that over 100 Fortune-500 companies have used, then follow this link or search for “DIGbyMarketGravity” on Facebook messenger.

We don’t believe in secrets. We believe in building breakthrough propositions.


DIG was created by Market Gravity's Edinburgh studio as part of their work building a new breed of creative consultancy.

Get in touch with me at to talk more about DIG and where your company wants to go next.

NEWS: New Year Business Resolutions: 5 trends that will transform working practices in 2017

New and rapidly developing ways of working are set to transform businesses - both big and small in 2017. As technology continues to disrupt and advance, businesses must react to these challenges with both speed and agility and adopt the latest thinking and working practices, if they are to survive.

Market Gravity's co-founder and CEO, Pete Sayburn, shares his insight into the latest thinking and ways of working that businesses should be looking to deploy in 2017 and how he and the Market Gravity team have successfully been using these techniques to help their clients grow and transform their businesses.

Design sprints

“Sprints as a concept has gained fast traction in both the UK and US since three partners from Google Ventures published, “Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days” earlier this year.

Design sprints enable companies to go from an idea to a launch that’s live in customers’ hands in days and weeks, rather than months. Let's say you have a business challenge that needs to be addressed. From experience you know that it will take weeks- if not months- to mobilise the business into action. But instead of creating a massive programme and stretching out the work, you launch a proposition in days. You make decisions quickly and within ten days, you move from idea to prototype. From a prototype you find rapid ways to go live and experiment. You learn from real customers, with real data. This saves your business time and unnecessary cost. And it gives much needed confidence to invest before you scale.

Market Gravity recently worked with Standard Life on 20 day mission-based design sprints which explored ways to increase the retention of one of Standard Life’s customer segments.

Steven Ingledew from Standard Life said, “We wanted to launch a disruptive solution quickly, but one that would have minimal impact on our core technology systems. By using the sprint method introduced to us and run by the team at Market Gravity, we have found one. A small empowered team, or squad as a sprint team is called was brought together to respond to the challenge we’d set, with a constraint that was time boxed. The result of the experiment was the development of The Financial Butler, a new smart chat interface which were able to get in the hands of a small number of customers, in a real environment with real data before scaling it.”

Mission culture and mindsets

“Alongside the sprint technique, organisations need to pursue a mission in 2017, not simply set a scope. They need to adopt a 'mission culture', which focuses on empowering people to make decisions and organises people around a business challenge, with a constraint that’s time-boxed.

This group of people takes on the ‘mission mindset’. The mission mindset enables expedited decisions, not long committee-led debates. Culture should be at the heart of any company's transformational change. It is people who deliver change, not processes.

Mission culture is already driving change and real innovation within the new breed of challenger brands in the financial services market such as Clydesdale Yorkshire Banking Group with their digital banking platform- B, which launched earlier this year.”


“Simply forming working teams is old hat. The new approach for choosing an effective group that will be charged with achieving a mission within a certain timeframe is “squad”. They aren’t just a team, they’re a squad whose mission it is to deliver the sprint and build a new proposition, without being distracted by their day-today job roles.

Ideally, the squad will be built from a diverse group of people of differing skillsets, genders and diversity. The more diverse the group are, the more likely they are to bring about positive innovation outcomes for the business.

A squad has a high degree of freedom (agility) with the choices they make within the mission. They can make quick decisions and flex the process as much as they need to in order to achieve it and they aren’t constrained by the normal rules of the business.”

Customer co-development

Customer co-development means involving customers at every stage of the journey when creating new propositions. It’s not enough to just generate one set of customer data at the outset for research and insight purposes. We’ve identified that constant communication and partnership with customers brings better results for businesses in the long run.”

It’s about creating the right culture where consumers are at the heart of propositions. The more exposed your customers are to every aspect of the design stage and prototyping, the more likely the project is to succeed when it goes live.

For example, at Market Gravity we did this successfully with AA recently when we asked a selection of customers to keep diaries on behalf of their cars throughout the year. This enabled them us to help their team design a new service informed by a steady stream of live customer data related to their vehicles.


“Sandboxing is about creating a safe place where you can innovate and create new ideas for your business - without consequences. It gives you the space and environment to create something and experiment. Creating “a sandbox environment” often means physically removing businesses from their office environment or HQ in order to achieve success.

But why sandbox part of your business? Businesses are not always set up to allow for innovation. Or they have the ideas but lack the mindset, speed, skills and environment required to get them out of the door quickly. In addition, there’s an ongoing business to run which can mean there isn’t always internal resource available to work on these types of ideas. That’s where companies like ours come in – we effectively create start-ups within their companies. Sandbox environments that allow us to play, reinvent and re-imagine projects.

Sandboxes are becoming increasingly important in the financial sector as it is subject to frequent regulatory changes. Sandboxing creates am environment for financial services firms in which to play and develop their proposition using customer data.


Read about the 10 benefits of sprints here.


If you’d like to understand more about these trends and how you can use them to grow your business, get in touch.

The ‘Secret Sauce’ series: Island Beers

Market Gravity look for something different in the people they recruit. They look for an ability to inject an entrepreneurial spirit into the innovation projects and propositions they’re working on. We call it the ‘secret sauce’ – it’s what makes our approach and the way we help our clients deliver projects that makes us different to other consultancies.


But how do we know if someone can inject an entrepreneurial spirit into a big company? Well. A lot of the team at Market Gravity are entrepreneurs in their own right. They’ve started their own businesses outside of Market Gravity – something the company advocates and actively looks for. They know the work it takes to get something off the ground. They are passionate about ideas in the same way as our clients are passionate about theirs. They're able to draw on their experiences in client projects.

Because we love to share, celebrate and support our team's entrepreneurial passions, we're creating a series of blogs about them. First up we chatted to Dan Avery who's one one of our Senior Consultants, about his business – Island Beers.

Tell us a little bit about Island Beers

"Island Beers is a craft beer business, creating beers brewed with interesting spices that complement the beer style. The result is a subtly unique and great tasting product (I am biased here obviously). We sell to a range of customers, most of which are passionate restaurateurs who like the interesting flavours we produce."


Dan and the Island Beers team


Where did the idea come from?

"We wanted to create a beer that complemented great food, in a way that not many current beers do. There are plenty of very good hoppy craft beer companies around, but not so many crafting delicate flavours to accompany meals and specific dishes."

What did you find most rewarding about the experience?

"Starting with nothing but an idea is a daunting place to be. With work and commitment, you gradually build this into something you are proud of that is beautiful (to you at least… and to others if you’ve done your homework) and when you see this on shelves or being drunk by diners (that actually chose to purchase your product) it is a very rewarding experience. But the best bit has to be ordering and drinking your own beer at a bar/restaurant."

What lessons would you give others?

"Be prepared to commit plenty of your energy, time and resources but commit them very wisely. Never commit to anything big until it is needed, until there is a definite demand or pull for it. E.g. create the smallest batch you can get away with, make the most basic visuals needed and so forth. You’ll find you can do less and achieve more with it. Premature scaling of any sort is an easy way to kill a good product company and it is the easiest way to kill a good product idea."


"With work and commitment, you gradually build (an idea) into something you are proud of that is beautiful (to you at least… and to others if you’ve done your homework)."
Daniel Avery: "With work and commitment, you gradually build this (an idea) into something you are proud of that is beautiful (to you at least… and to others- if you’ve done your homework)."


What was most challenging?

"There are some big moments where you find yourself far from your goal despite having travelled so far on your start-up journey. This feels demoralising and it is certainly demotivating. It is a little like rowing across a sea (stick with the metaphor here)- there is a point in the middle where you are miles from the shore you left and miles from the shore you’re headed to and things feel bleak. For Island Beers, this was when our first batch failed and we had to tip 3.5k bottles down the drain. This is where you must dig deep for your determination and commitment in order to drive things forward until that shore comes into view, complete with swaying palms and a beach bar."

Funniest anecdote?

"Lots of these… usually at our own expense! It always puts a smile on my face thinking about one of our batches that went a little bit wrong. A small flaw in the process led to around one in six of our beers being far too fizzy, to the point where it became quite comical. Every sales pitch, sample and drink after a long day was transformed into a game of Russian Roulette. If you won, you’d enjoy a smooth pitch or drink. If you were unlucky, you or those unsuspecting around you would receive a frothy deluge of delicately spiced craft beer. Whoops. Thankfully this little issue has been solved now!"

How has the experience helped you at Market Gravity?

"There are many things that can distract you when developing and launching something new. I think one of the most valuable things is to understand, or have an appreciation of, is the value of knowing what to focus on and what is a distraction e.g. Do you want to design for all those customer segments now? Do you really need to launch across all channels? Is there really a need for branded mugs? China??... But we’ve not even cracked the UK!"

If you’d like to talk about ideas you have to launch a new proposition or how to overcome some challenges you’re facing- get in touch.

Find Dan on LinkedIn

And take a look at - you can order online!