We recently worked with the Bank of Ireland and Post Office to build a new joint proposition, taking them through our Discover, Design and Deliver methodology.

In this short video, Richard Exton, Head of Transactional Banking for Bank of Ireland and John Willcock, Head of Financial Services for Post Office reflect on why they chose to work with Market Gravity and how they found the experience.

What did the project entail?

We worked together over a period of six months, taking their identified opportunity through each of our three stages of proposition development. In Discover, we built customer and market insight around the opportunity and used this to generate ideas and concepts. In Design, we developed the concepts further into the proposition, customer experience and a lo-fidelity prototype. In Deliver, we further tested and built out the proposition in more detail, developing the operating model and go-to-market plan, ready for the Build phase to begin.

To find out how Market Gravity can help you, get in touch with David Cowser – david.cowser@marketgravity.com.