Our approach to proposition design

We’re a proposition design consultancy. We help mobilise teams in big businesses to create new ventures, new products and new services. Our engagement model is flexible, responding to each client context, objectives and resources. Whether you need help with a large digital transformation project, or a week’s sprint to generate some new ideas and create a prototype, we can help.

3-D Projects

Our Discover, Design, Deliver 3-D projects are best suited to large-scale growth challenges requiring deep, fresh customer and market insight. This approach offers room to explore alternative options and multiple rounds of iteration, before gaining confidence to invest and build.

Missions and Sprints

Missions and sprints are designed for more focused and specific challenges. These intense periods of focus generate new propositions and get them ‘live’ and in front of customers early-on in the process.

Innovation Labs and Sandboxes

Innovation labs and sandbox environments enable flexible ways to rapidly build an innovation capability within a business. They build and influence culture change through practical, lean and agile ways of working and infrastructure. And they offer continuous innovation and disruption at pace, whilst managing commercial risk.

Our Teams

Our proposition design squads bring a range of skills and expertise to innovation projects in three main areas.


We build customer and market insight around specific opportunities and use this to generate ideas.


We rapidly design a proposition, customer experience and lo-fidelity prototypes that fulfils the opportunity.

Tech & Prototyping

We create a high-fidelity prototype, commercial case and build a go-to-market plan supported by the business.