Market Gravity have a brand new podcast.

Launch Break (see what we did there?) is for anyone who wants to learn more about innovation processes and methods and the launches they have led to. If you’re wondering how to get that new idea from an idea to reality, from post-it to prototype, and you want to hear stories from others who have done just that, then this is the podcast for you. A fresh serving of inspiring and informative innovation content delivered to you on the first of each month by Olivia and Ben from Market Gravity.

You can find the podcast by searching Market Gravity on iTunes, or directly here.

Why are we doing a podcast?

Ben and I decided to launch this podcast because we wanted to share more stories of innovation and the launches that it has led to. Often, we hear about new products, services or ventures coming to market, but we don’t know anything about the journey to get there. What were the processes followed? What were the pitfalls and failures along the way that led to the success story? Who was involved? What methods were used in order to get it off the ground? You’ll hear answers to these questions and more as Ben and I interview corporate entrepreneurs and innovators from different industries and fields.

We wanted to give you the inspiration and information that you need, to ultimately help you launch your own venture. Perhaps that’s the confidence to start the process, or more help on where to even begin, and what support you need on the way to creating and launching something new – whatever that might be.

Ben and I don’t have any podcasting experience; we decided the best way to get the podcast going and to gain experience was to just do it! So, we’ll be learning along the way too.

What do Market Gravity do?

We help companies to create, design and build new propositions – and launch them into market. A new proposition can be; a product, service, new venture, customer experience launch strategy or physical store. One example is Conker, by Unite Students. It’s a new platform which helps students find great housing from responsible landlords.

We work with the world’s largest brands to help inject an entrepreneurial spirit into their businesses. That’s hard when you’re a huge company, and you have long standing, legacy ways of working. By sharing these stories, we hope to help other corporate entrepreneurs, or people who are interested in innovation, to hear how it’s been done, provide inspiration and share expertise.

How do we do that?

In practice, Market Gravity’s approach is to be customer-focused, not customer led. That means we bring customers into the heart of our creation process, to understand their needs and behaviors and use these to drive our idea generation. We test those ideas with customers, iterate them, and build them. We do this whilst developing commercial rigour around the proposition, assess the capabilities and requirements needed to launch a Minimum Viable Proposition (MVP). The MVP allows us to test and learn, building on the knowledge we gather as we work up to delivering the full proposition into market.

So what next?

You can expect to hear from different members from Market Gravity– starting with myself and Ben from the London office, interviewing fascinating people who’ve launched interesting things. If you’ve got ideas for who you’d like to hear us speak to, or want to know more about a specific topic, we’d love to hear it and incorporate it into the podcast – contact us at launchbreak@marketgravity.com if you do! Find the podcast right here, or in your favourite third party app.

Ben Hay, Consultant
Olivia Cocker, Consultant