Second episode of The Market Gravity Apprentice vlog

WARNING! This video created by Market Gravity UX Design Apprentice Kiran Seahra comes loaded with enthusiasm and a passion for UX design.

Kiran has published her second vlog, sharing her experience of working with the insight, proposition design and tech and prototyping teams. She shares how she's progressing towards her goals and her advice to others that are just starting out in the Design industry. Take a look at the second episode!

 

Find Kiran on LinkedIn

Or get in touch on email at kiran.seahra@marketgravity.com


The 'Secret Sauce' entrepreneur series: Admoor

When Market Gravity recruit new team members, we look for an entrepreneurial spirit. The ability to inject entrepreneurialism into projects is at the heart of what we do to help big businesses create new, successful propositions. It’s this ‘secret sauce’ that makes us different to other innovation and proposition design consultancies.

 

Many of team at Market Gravity are entrepreneurs. They’ve started their own businesses outside of Market Gravity – something we advocate and actively look for. Our entrepreneurs know the work it takes to get something off the ground. They are passionate about ideas in the same way our clients are passionate about theirs. And they’re able to draw on their experiences when working together to create new products and services.

And because we love to share, celebrate and support our teams’ entrepreneurial passions, we’ve created a series of blogs about them. This month we chatted to Sonia Byun one of our Consultants in New York about a start-up she helped create and launch – Admoor.

 

Hi Sonia. What did your startup do?

Admoor offers an online tool which small businesses can design and purchase the outdoor ad units.

Times square, New York. Photo sourced from unsplash.com

Where did the idea come from?

I used to work in an advertising agency and saw that media buying for outdoor units is very difficult for small business. The reason is that the process of media buying is not transparent and requires a lot of industry knowledge to execute as a small business. However, people in general remember messages on outdoor ads 20% better than those on online ads. My team thought that we should create a tool that helps small business can utilize outdoor ad units.

 

What did you find most rewarding about the experience?

We got funding! Our team did many pitches in front of a variety of audience. We have pitched the idea during a seed fund event with more than 200 people, and have pitched in front of private investors as well. What is very rewarding is when the audience asks relevant questions, compliments on the idea, and sees the potential of the business. Receiving a fund is great because it shows confidence in our business and the team!

 

What was most challenging?

Most outdoor ad units/real estates are owned by a few media companies such as JC Decaux or CBS channels, and without an established relationship it is very difficult to navigate this oligopoly industry. Many companies also did not want to share their pricing information, as they are all scared of going into the open market. However, without them we cannot deliver the entire value chain experience to our customers.

We pivoted our plan and reached out to small outdoor media owners who focus on digital outdoor billboards. Their feedback was much more positive and they would like to work with us to display their units on our site.

 

Funniest anecdote?

Our team did a pitch of this idea throughout the entire school year at various events, and some of our MBA colleagues/friends became regulars to come to these events to support us. They start to even remember when we do certain animations within the pitch slide. They start to call themselves as “Admoor Groupies.”

How has the experience helped you at Market Gravity?

Everything we did to roll out a prototype of Admoor is relevant to MG. From creating a business plan including GTM, growth strategy, to putting together a team to develop a platform, many of these activities are relevant to what MG offers. This experience definitely helps me see the potential of a project and consider a growth plan for any product/project we roll out.

If you’d like to talk over any ideas that you have for launching a new proposition, or how to overcome innovation challenges you’re facing- get in touch.

Sonia.byun@marketgravity.com

Find Sonia on LinkedIn


The tools and techniques that created over $1 Billion in new revenues are now open to all intrapreneurs.

This time last year Robin Baird, Philip Mace, and Nick Sherrard reached a startling conclusion. The way the consulting market operates is broken. Consultancies are typically focused on enriching consultancies instead of empowering clients. And that's why most consultants keep their methodology under lock and key, to make sure their clients, the intrapreneurs of this world, can't do it without them.

So they took the radical step to build DIG, which stands for Disruptive Innovation Guru, an intelligent assistant for intrapreneurs that shares our methodology, tools and techniques. Currently in its BETA phase, DIG empowers intrapreneurs to launch disruptive new propositions, in any industry, anywhere in the world. DIG is completely free and lives on Facebook Messenger.

Rewriting the consultant <> intrapreneur relationship.

Traditionally, consultancies focus on delivering great work through a bespoke, cutting-edge methodology.

This methodology is always a closely guarded secret. After all, without it, why would you hire them? It’s kept under lock and key, hidden away in case the client learns something. You may sneak a glimpse of it when the consultants are there with you but, once they’ve left, you’re on your own… until you buy them back in.

You’d be forgiven for thinking it was deliberate.

At Market Gravity, our method and ways of working are key to our success as a business. But even more so, it is our belief that any big business can launch amazing new propositions, they just need the right support.

That’s why we’ve taken our experience of launching over 50 propositions globally, generating over $1 Billion in new revenues for our clients, and distilled it down into DIG.

DIG, the Disruptive Innovation Guru

DIG is for intrapreneurs everywhere. If you’re looking to learn how to generate ideas, how to test ideas, how to get buy-in from senior leadership, how to prove investment cases, and how to go from a single post-it to a fully launched proposition, DIG can show you.

 

DIG does not cost you a penny, DIG does not tie you into any commitments, and DIG does not keep the juicy stuff hidden away.

DIG lives on Facebook Messenger so you can use it in the office, in a workshop, on the train, at home, in the bath, wherever a niggling question comes to mind. You just need a mobile phone and Messenger.

Learn how to run MG workshops, how to adopt a mission approach to projects, and tackle challenges together.

You can ask DIG any (innovation) question you want. If DIG can help, DIG will share a how-to guide with you. If DIG can’t help, DIG can put you in touch with proposition designers at Market Gravity who can support you further.

If you’re an intrapreneur, trying to design and launch new products and services, and you’d like to use the same tools that over 100 Fortune-500 companies have used, then follow this link or search for “DIGbyMarketGravity” on Facebook messenger.

We don’t believe in secrets. We believe in building breakthrough propositions.

--

DIG was created by Market Gravity's Edinburgh studio as part of their work building a new breed of creative consultancy.

Get in touch with me at philip.mace@marketgravity.com to talk more about DIG and where your company wants to go next.


Studio B, innovation lab, banking innovation lab,

NEWS: Driving digital disruption with Studio B

Thanks to the power of a continuing partnership, it's all systems go this month as we help Clydesdale and Yorkshire Banks to launch Studio B - the UK's first design-led banking innovation lab on Kensington High Street.

Working with the Banks’ innovation team, our talented team has helped design, implement and launch the UK’s first experiential banking innovation lab – Studio B.

Studio B invites and encourages members of the public as well as squads of next generation innovators and talented young designers to come in and test, trial and provide feedback on new technology, develop new products and ideas and share insights on their banking behaviours.

 

Studio B, banking, innovation lab
The Studio B banking innovation lab on Kensington High Street, London

 

Located on Kensington High Street, London, squads will take part in timeboxed sprints and apply their perspective to set challenges in order to create solutions to customer problems. They will work with and design technology to meet the needs of the next generation of banking customers. Applicants can apply to join the studio through social media, design blogs, and creative networks and will be judged on their creative thinking and ability to work in teams via a short video interview.

There will be interactive experiences as well as banking facilities and self-service branch technology to give visitors an immersive experience while allowing them to carry out practical banking activities using new technology.

 

Studio B, banking, innovation lab
Studio B offers visitors an immersive experience.

 

Studio B, banking, innovation lab
The Studio B innovation lab space is both inspiring and functional, it is as much a factory, as it is a showroom – designed to deliver, not just to imagine.

 

Nick Sherrard, managing director Market Gravity Edinburgh, led the project. He says: "Studio B will be a unique experience featuring retail, experiential and interactive activities with a programme of creative and informative events to engage with audiences. It’s exciting to see the concept come to life and it’s great to work with such a forward–thinking team bringing disruption and innovation to the banking sector. We’ll be exploring voice recognition, Artificial Intelligence, Virtual Reality, Internet of Things, blockchain and other innovations set to disrupt the sector even further. Exciting times ahead!"

Helen Page, Group Innovation and Marketing Director, Clydesdale and Yorkshire Banks, says: "We want to create the next generation of banking services delivered by the next generation of users. Studio B is our way of reaching out to identify the challenges within banking and to draw out creative and innovative ideas for solutions.

"With the development and launch of our super smart banking service "B" in 2016, and now Studio B, Market Gravity continues to be a brilliant partner. Their experience in banking innovation and disruptive new propositions perfectly complements the ambition and creativity within Clydesdale and Yorkshire Banks. For us, pairing our tech partners with invited guests and members of the public will give us real insights into customer problems and together we will devise solutions that fit into modern, and future, lifestyles and we’re excited to see new ideas brought to market very soon."

If you'd like to read a fuller story and understand how we created Studio B - click here.

For more information about B and Studio B - click here or head to Studio B on Kensington High Street, London.