Being an Intern in Market Gravity

Two words come to mind when I think about my experience in Market Gravity: time and creativity.

I came into Market Gravity for work experience as a video editor-in-training, which around a month later I was offered an internship. I'm still doing that internship. If I thought time was precious in the beginning of my experience, that feeling was emphasised once my internship began.

Time management became the most important thing in staying on top of things. And being on top of things needs discipline and creativity. This also gave me valuable insight to how the team works.

People underestimate the use of creativity. Whether you are a consultant, in finance or in design, creativity is applicable everywhere. It could be thinking up a better and faster way to meet a deadline (which Market Gravity are amazing at) or forming a unique solution for a new project. Market Gravity being a hybrid between a business consultancy and UX design, creativity has an even bigger role.

Being creative goes beyond the creative industry. And that's what I appreciate the most about Market Gravity. They have talented people working for them that come from all walks of life and I think that's what makes Market Gravity thrive.

I've had the opportunity to get involved in projects that allowed me to go beyond just video editing, which seems to me a good way to get good at something. You need to be familiar with the stuff around it, and the stuff around those, like a never-ending learning process.

Being in the middle of changing industries—which is very challenging—Market Gravity gave me a chance to do that. They are helping me head in the direction I want to go, at the same time picking up skills and lessons, which can only make me better at what I want to do.

With the increasing speed, technological advancements, and diversification, one cannot remain 2-dimensional about their career path. And I thank Market Gravity for giving me the opportunity to begin and change mine.


NEWS: Market Gravity brings digital disruption to Clydesdale and Yorkshire Bank with the launch of B

Clydesdale Bank and Yorkshire Bank have teamed up with proposition design consultancy Market Gravity to design and launch a pioneering new smart digital banking service – B.

Market Gravity worked collaboratively with the team at Clydesdale Bank and Yorkshire Bank to develop what is believed to be the UK’s first customer-design-driven banking service, specifically for mobile and tablet devices. Launching on 3rd May, the unique B app promises to bring in new users and create long-term value for the bank and its customers with the fastest account opening process in the UK and a host of features designed to enhance customer engagement and retention.

The Banks aim for the new technology to encourage existing customers to make the transition into mobile banking and bring in new younger, and tech-savvy users from other retail banks who will be attracted by the new experience. This investment in disruptive technology represents an opportunity for the Banks to appeal to customers across the UK and increase their reach beyond its traditional heartland.

Designed and developed following customer feedback, and in collaboration with Market Gravity, the B proposition is built around an app, available for free for the first 12 months, then for £2 a month. It features intuitive smart tools to help consumers take control and manage their money much more effectively. As well as allowing users to sweep cash between current and savings accounts and make payments at the touch of a button, B will offer multiple savings pots, tagging and tracking of spending and tailored messages, and hints and tips to help customers. Plus dedicated support is always on hand either at the touch of a button on the app, through the branch network and via a free UK-based dedicated call centre. The new technology brings cost-effective, instant digital and virtual support to customers and allows them to become their own money expert on their own devices - something the bank recognises as greatly appealing to the new tech-savvy generation of banking customers.

B aims to have a broad appeal to encourage new customers looking for a convenient way to bank, remotely, on the go, 24/7. It will be matched within branches with specially designed B branded areas that will support customers in exploring the new functionality B offers.

Peter Sayburn, CEO and founding partner at Market Gravity, says: “We were delighted to work with Clydesdale Bank and Yorkshire Bank on the development and launch of the new B platform and it’s exciting to see the concept come to life. It’s great to work with such a forward-thinking team looking to bring innovation and disruption to a traditional sector.

“We are seeing the emergence of new entrants to the sector and it’s great to see an established banking organisation become a New Challenger and bring their offering into the digital age. It’s important for businesses within the banking industry to stay one step ahead and transform themselves into digital banks.

“Today’s consumers want banking options that are built around the lives they lead now; convenient, easy to manage and use technology in an intelligent way to practically help them achieve the things they want in life. New technologies from apps and wearables, to Facebook messenger bots will change the way consumers bank, shop and manage their money. With new legislation, such as the Payment Services Directive 2, we expect to see even more developments in payments and finance as well as more challengers entering the marketplace. Established banks have to develop their products and services to meet the demands of the consumers of today and the future.”

The launch of B represents the first major initiative for the Banks since the company’s IPO in February this year and signals the importance of innovation in the company’s growth strategy. It forms part of the group’s wider omni-channel strategy across the business using digitisation to deliver better, sustainable services for customers.

Helen Page, Customer Experience Director at Clydesdale Bank and Yorkshire Bank, says: “We worked in collaboration with Market Gravity to devise a new banking experience for our customers and to disrupt the category. B represents a challenge to other banks and is based around an app that has been extensively tested and trialled - we know it’s what people want.

“As part of our background research, over 10,000 people told us what they wanted from a bank; to take the hassle out of money and make life a bit easier. We listened, learned and took their advice throughout the process to create B - a product designed by customers for customers.”

 

To find out more about B, visit www.youandb.co.uk.

 

See what the press are saying about B.

The FT - Clydesdale and Yorkshire develops artificial intelligence app

The Guardian - Bank accounts: to B, or not to B – that is the £2-a-month question

ThisisMONEY.co.uk - Clydesdale and Yorkshire Banks take on Atom with launch new app-based challenger bank called... B

Scottish Business News - Market Gravity develops pioneering new app for Clydesdale Bank and Yorkshire Bank

Finextra.com - Yorkshire and Clydesdale Bank launch digital challenger bank B

bankingtech.com - UK's CYBG to launch-new-digital-banking-platform

Market Gravity can help you turn an idea into a breakthrough proposition.

Get in touch with Nick Sherrard to find out how.

nick.sherrard@marketgravity.com