This time last year Robin Baird, Philip Mace, and Nick Sherrard reached a startling conclusion. The way the consulting market operates is broken. Consultancies are typically focused on enriching consultancies instead of empowering clients. And that’s why most consultants keep their methodology under lock and key, to make sure their clients, the intrapreneurs of this world, can’t do it without them.

So they took the radical step to build DIG, which stands for Disruptive Innovation Guru, an intelligent assistant for intrapreneurs that shares our methodology, tools and techniques. Currently in its BETA phase, DIG empowers intrapreneurs to launch disruptive new propositions, in any industry, anywhere in the world. DIG is completely free and lives on Facebook Messenger.

Rewriting the consultant <> intrapreneur relationship.

Traditionally, consultancies focus on delivering great work through a bespoke, cutting-edge methodology.

This methodology is always a closely guarded secret. After all, without it, why would you hire them? It’s kept under lock and key, hidden away in case the client learns something. You may sneak a glimpse of it when the consultants are there with you but, once they’ve left, you’re on your own… until you buy them back in.

You’d be forgiven for thinking it was deliberate.

At Market Gravity, our method and ways of working are key to our success as a business. But even more so, it is our belief that any big business can launch amazing new propositions, they just need the right support.

That’s why we’ve taken our experience of launching over 50 propositions globally, generating over $1 Billion in new revenues for our clients, and distilled it down into DIG.

DIG, the Disruptive Innovation Guru

DIG is for intrapreneurs everywhere. If you’re looking to learn how to generate ideas, how to test ideas, how to get buy-in from senior leadership, how to prove investment cases, and how to go from a single post-it to a fully launched proposition, DIG can show you.

 

DIG does not cost you a penny, DIG does not tie you into any commitments, and DIG does not keep the juicy stuff hidden away.

DIG lives on Facebook Messenger so you can use it in the office, in a workshop, on the train, at home, in the bath, wherever a niggling question comes to mind. You just need a mobile phone and Messenger.

Learn how to run MG workshops, how to adopt a mission approach to projects, and tackle challenges together.

You can ask DIG any (innovation) question you want. If DIG can help, DIG will share a how-to guide with you. If DIG can’t help, DIG can put you in touch with proposition designers at Market Gravity who can support you further.

If you’re an intrapreneur, trying to design and launch new products and services, and you’d like to use the same tools that over 100 Fortune-500 companies have used, then follow this link or search for “DIGbyMarketGravity” on Facebook messenger.

We don’t believe in secrets. We believe in building breakthrough propositions.

DIG was created by Market Gravity’s Edinburgh studio as part of their work building a new breed of creative consultancy.

Get in touch with me at philip.mace@marketgravity.com to talk more about DIG and where your company wants to go next.