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 The New Challengers. They think differently and aren't afraid to operate in a new way. Are you ready to become a New Challenger?

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ABOUT THE AUTHOR

WHO WE WORK WITH

 

...not the solution. Get closer to the problem than your competitiors. Hardcode customer problems into your new venture or innovation programme using 'immersive sprints'.

 

Love the Problem...

 

Venture building can turn into a peculiar kind of tick box exercise. Don't let it. Take on a mission as a mindset. Think beyond the toolkit. Don't do agile - be agile.

 

Mission Mindset

Profit Before Pride

 

Pride can be a dangerous thing. Ignore the desire to be 'the world's first'. Focus on the path to profit. Use rapid processes to design and launch new propositions, experiences and campaigns.

 

 

Prioritisation is the most important element in the agile toolkit. Don't be tempted to pepper your new venture's feature set with killer features. Make deliberate choices at the outset.

Killer Features Kill

Play Produces

 

Your mission squad need to enjoy this experience! Play can produce economic value that perhaps hadn't been considered before. The team that plays together, stays together.

 

KEY SECTIONS

Become a New Challenger

WHAT CLIENTS SAY ABOUT US

Julia Lynch-Williams

Managing Director,  Shine at RWE

  The Market Gravity team rolled up their sleeves and brought a huge amount of energy, momentum and experience to us.

Stephen Crosbie

Market Gravity helped us to formulate and articulate our vision using techniques our business had never seen before with amazing impact.

Customer Innovation Architect, Aegon

David Judic

  Market Gravity is a truly inspirational and brilliant company. They helped us to create a compelling, game changing idea and drive cultural change.

Senior Proposition Manager, Clydesdale Yorkshire Banking Group

ABOUT US

 

Market Gravity is a proposition design consultancy. At Market Gravity we collaborate with many of the New Challengers, helping them create and launch new products, services and new ventures. New Challengers like Aegon, British Gas, Standard Life, Clydesdale Yorkshire Banking Group and nPower, creating new ventures such as Retiready, Hive, 56 Degree, B and Shine.

Working together, we build fast, test early and learn quickly. We fuse together customer insight, commercial rigor and experience design. We work with purpose, to help businesses find rapid ways to grow.

 

Join the conversation:

 

THE NEW

CHALLENGERS

PDF

Walk the Walk

 

It's easy to talk the talk on being a challenger, disrupting markets and agile working. But can you walk the walk? New Challengers can. The Playbook shares how.

Five Winning Approaches

 

Do you want to grow your business with new, relevant propositions? Here are five new ways to thinking and operating differently. To help you become a New Challenger.

The Toolkit

 

Be the disruptive influence you want to be. Don't let business as usual prevent growth. Kickstart your new approach today with our New Challengers toolkit.

WHAT IS IT?

PLAYBOOK

PLAYBOOK

CHALLENGERS

THE NEW

 The New Challengers. They think differently and aren't afraid to operate in a new way. Are you ready to become a New Challenger?

 

Nick Sherrard is a Principal Consultant at Market Gravity. Nick has experience in leading innovation labs and programmes with clients as diverse as global media and entertainments brands, banks and leading-edge technology firms.

Get in touch.

07539 201039