DOWNLOAD THE PLAYBOOK

Introducing the ultimate guide to setting up and scaling your in-house innovation lab. Find your lab-business fit with our Innovation Lab Playbook and Blueprint.

DOWNLOAD THE PLAYBOOK

ABOUT THE AUTHOR

WHO WE WORK WITH

 

There are two ways innovation labs can deliver value: The creation of new products, services and experiences to unlock new value. And providing exposure to lessons and learnings so that the former can be achieved.

 

Know your value ...

 

Setting a clear objective is the single biggest thing you can do to ensure the success of your lab. Without it, you’re just closing your eyes and hoping that the team will come up with something useful. It’s less a lab, more a kid’s chemistry set.

 

Find your focus ... 

Count on culture ... 

 

Your lab’s culture will need to reflect your company’s values - if the lab is too starkly different from that of the core business - even in a positive way - its output will have to cross a huge gap to create impact and deliver the value you’re hoping to unlock.

 

 

Maybe the most critical constraint you need to place on your lab is a time box. The aim being to avoid your fast-paced innovation lab turning into a bureaucratic monster over time. Give your lab a set amount of time to achieve their objective.

Watch the clock ... 

KEY TAKEAWAYS

Find your Fit

WHAT CLIENTS SAY ABOUT US

Julia Lynch-Williams

Managing Director,  Shine at RWE

  The Market Gravity team rolled up their sleeves and brought a huge amount of energy, momentum and experience to us.

Stephen Crosbie

Market Gravity helped us to formulate and articulate our vision using techniques our business had never seen before with amazing impact.

Customer Innovation Architect, Aegon

Helen Page

  Market Gravity continue to be a brilliant partner. Their experience in banking innovation and disruptive new propositions perfectly complements the ambition and creativity within Clydesdale and Yorkshire Banks.

Group Innovation & Marketing Director, Clydesdale & Yorkshire Banks

ABOUT US

 

Market Gravity is a proposition design consultancy. We work in partnership with the businesses that want to challenge the accepted. The teams that want to push themselves further. The leaders who understand the value in bringing big ideas to life.

Together with our clients we uncover opportunities and design and launch new products and services that reshape industries and deliver growth. Brands, like Aegon, Argos, American Airlines, Barclays, Boots, British Gas, Castrol, Clydesdale and Yorkshire Banks, nPower and Standard Life trust our team, and our track record - maybe it’s time you did too?

Join the conversation: 

 

THE INNOVATION

PDF

CHALLENGE

 

Labs fail when they don’t achieve lab-business fit. If the lab cannot produce new value for the business, it is merely a cost centre.

TREND

 

It is estimated that nearly 
40% of the world's largest companies have innovation labs and that 80-90% of them are failing.

PURPOSE

 

Through our work with venture teams and intrapreneurs, we have developed our Innovation Lab Blueprint - a tool to help you achieve lab-business fit.

WHAT IS IT?

LAB PLAYBOOK 

#LabBusinessFit

LAB PLAYBOOK

THE INNOVATION

Introducing the ultimate guide to setting up and scaling your in-house innovation lab. Find your lab-business fit with our Innovation Lab Playbook and Blueprint.

 

Charlie Rowat Charlie has over three years of experience designing propositions for a range of clients in financial services, automotive and lottery. He has run projects in the UK, Europe and North America and helped clients to set up and evolve their own innovation functions.

Before joining Market Gravity, he enjoyed a stint as an advertising creative, crafting digital work for clients including British Airways, Barnardo’s and Robinsons.

Get in touch.

07925 066900